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testaments’ of             and, importantly, also the
        transplantation medicine.  donor families.
                                     The patient was always
           The textbook ‘Experience  encompassing thereby all SOCIAL MEDIA
        in Renal Transplantation’  central in his doings,
        and its companion
        ‘Experience in Hepatic     cultural, religious, gender    &
        Transplantation’, edited   and racial boundaries.
        respectively in 1964 and     The core value of his
        1969, an era in which both  medical and human          COMMUNICATION
        types of transplantation   behaviour was never
        remained highly            business, but always a
        controversial, give a      patient-driven medicine          he Irish Kidney Association has been live on
        detailed, 936 pages long,  based on correctness,            social media for nearly seven and a half years
        information about outcome  altruism and public trust.       and we are just about to hit the milestone of
        of 74 kidney and 29 liver    All who worked with him T23,000 likes on our Facebook page. We work
        transplantations only,     will also remember his      really hard to constantly upload fresh and new
        including six renal and one  unlimited memory going    material without flooding people’s timelines. It is
        liver xenografts (!). These  from remembrance of first  important to keep our presence on our social media
        books are not only the most  names and even blood      platforms interesting and it is great to see the IKA
        frequent cited books in    groups (!) of his patients via  Facebook page continuing to reach over 100,000
        history of medicine but most  (un)usual anecdotes to   people on a weekly basis.
        of all they witness for all  details about every single  It’s very pleasing to see since the last issue of
        future generations the     operative event, being it a  SUPPORT the Kildare branch have launched a
        meaning of honest          success or a disaster.      Facebook page...please search ‘Kildare IKA Branch’
        (triumphs and defeats being  He also had a remarkable  and give them a ‘like’. It is also great to see more of
        equally reported!).        capacity to keep track of the  our branches continue to develop their presence on
           Needless to say that    accomplishments, successes
        numerous, national and     and disappointments of all  Facebook as it allows them to extend their reach
        international, honorary    his scholars and mentees on  within their local communities and farther afield.
        degrees (including the ESOT  a worldwide      It is full steam ahead again for this years Organ
        honorary membership),      seemed to many of us that   Donor Awareness Week as we get ready to put
        distinctions and awards    he wanted to be assured     together another media campaign. Last year our social
        were given to him as a     that as many patients as    media pages hit record numbers during the Week. We
        token of appreciation, real  possible could (indirectly)  reached over 1.3 million, a number we were very
        admiration for his lifetime  take advantage of the right  proud of, so we hope to replicate it again this time
        achievements…he received   application of his wisdom,  around. Our hashtag for the week on Facebook/
        them all but one, the Nobel  advice and teaching.      twitter will be #Donorweek2017.
        prize.                       His concern, already        On Thursday, March 9th we celebrated the 12th
           When looking back at his  expressed as early as 1974,  World Kidney Day (WKD). WKD is the most widely
        career and impact on the   for the real need of        celebrated event focused on kidney health across the
        development of modern      transplant centres and their  globe. This year’s theme was “Kidney Disease and
        medicine – and not to      optimal localisation, the   Obesity”. We encouraged our followers to show their
        forget modern life (he was  need for adequate training  support online – Building on the great success of our
        ranked no 213 of 1000 men  of a sufficient number of   WKD campaigns over the last years.
        and women who shaped       transplant surgeons but also  Finally, there are so many events
        the millennium) – it is hard  the fear for a superfluity of  going on around the county during ODAW,
        to understand how the      transplant surgeons have to  if you would like me to share your
        Nobel prize committee      be seen in this context.    event on Facebook please get in
        omitted to recognise such    Without any doubt
        an important service to    Thomas Earl Starzl was an   touch with me.
        humanity.                  exceptional scientist, an   JAMES REYNOLDS
           Besides being a pioneer, a  exceptional human, a man  E: or through our
        medical genius and a       ‘hors pair’ who will be     social media pages:
        legend, Starzl was also a  missed greatly by his
        great human, a great       beloved wife Joy, his family
        humanitarian. All who      as well as by the worldwide
        worked with him will       transplantation community.
        remember his unlimited       Let the fact that his
        empathy, respect and       achievements will endure in
        engagement for his         lives of countless patients
        collaborators, from the    and in the work of countless
        lowest to the highest ranked  persons he influenced be a
        level, and, even more so, for  comfort to handle his
        his patients, their families  unexpected passing away.
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